By Marc Fest, Founder, MessageHouse.org
I really didn’t expect that much when I added the Message House template to MessageHouse.org. After all, it’s no more than a page that is mostly empty, except for a watermark that looks like the outline of a house, and four areas to enter some text.
But in just the last few months a who’s who of multinationals has been downloading the file. They include Accenture, Alcatel-Lucent, Coca Cola, Heineken, Hewlett Packard, Intel, Nestle, Philips, Reuters, Tetra Pak, and Universal Pictures. They are joined by non-profits like Montessori and the Australian Jesuit Refugee Service, communications firms like Edelman and Waggener Edstrom, and educational organizations like The Hong Kong Baptist University and the University of Utrecht.
When the downloaders are asked how they intend to use the template, responses include: “Clear message structure”, “communication to employees”, and “positioning for a venture.”
Please keep in mind that the approach is useful for individuals as well, not just multinational corporations. There are blog posts about using the Message House Method to ask for a pay-raise, or to succeed in a job interview.
And, of course: Message Houses don’t guarantee success, they just increase your chances of it.