- Learn about the Message House Method of crafting powerful messages and getting teams to use them.
- Time-pressed? A single-page Microsoft Word template contains all the information you need.
- Download the free Message House eBook
- Gain access to Message House templates in different styles, like Microsoft Word and PowerPoint.
NEW: Use the Message House Generator to create your Message House in eight simple interactive steps.
What people say why they download the Message House Toolkit:
"Professional use"
L'Oréal, China, 03/03/2020"Developing a key messages framework"
University of Cumbria, UK, 02/26/2020"Prep. announcement"
Edelman, Belgium, 03/31/2020"Aligning messages during pandemic"
Juilliard, USA, 03/29/2020"Working on a strategic communications plan"
North Sea Foundation, Netherlands, 03/27/2020"Build a strong awareness campaign message house"
Philips, Netherlands, 03/27/2020"Internal Comms"
AARP, USA, 03/26/2020"Deduct clear communication for anything"
KPMG, Germany, 03/25/2020"to build a message for the coronavirus pandemic"
Habitat For Humanity Brazil, Brazil, 03/20/2020"Corona"
Princess Máxima Center, Netherlands, 03/17/2020"Product Marketing"
Atlassian, India, 03/20/2020"For a campaign"
Korn Ferry, Singapore, 02/18/2020"Better structure on messaging"
Red Cross, Norway, 02/06/2020"For building a compelling piece of content"
Nokia, USA, 02/05/2020"Refining our employer storytelling"
Accenture, France, 01/22/2020"For Internal Comms"
Danone, Poland, 01/21/2020"Explore the usage for my grantees"
Ford Foundation, USA, 01/18/2020"work"
SAP, Germany, 01/16/2020"To Learn"
Unilever, UK, 01/13/2020"Program Development"
BASF, Germany, 01/12/2020"for corporate communications"
Schindler, Germany, 01/09/2020"marketing"
Intel, USA, 01/06/2020"I am a communications specialist"
The UN World Food Programme, Egypt, 12/29/2019"I work in marketing at the NHS"
NHS, UK, 12/11/2019"Messaging of internal transformation campaign"
Philips, Netherlands, 12/01/2019"formulate interconnection for overall theme and various subthemes"
government, Netherlands, 11/13/2019"To build messages about resilient infrastructure"
UNOPS, Bangladesh, 11/11/2019"Marketing Plan"
Huawei, China, 11/05/2019"develop contents for website, media publication and broadcast"
Nigeria Centre for Disease Control, Nigeria, 11/02/2019"I need to build a corporate message house"
Novo Nordisk, Switzerland, 11/01/2019"a briefing to a comms team"
Suffolk County Council, UK, 10/28/2019"To create a communications strategy"
EU, Belgium, 10/24/2019"ensure that the msg is clear & correct"
JR McKenzie Trust, New Zealand, 10/16/2019"Great messages to cascade through NGO"
Global Reporting Initiative, Netherlands, 10/16/2019"A project I am launching"
Dubai Star Food, United Arab Emirates, 10/15/2019"for other non-communications colleagues"
UNOPS, Nepal, 10/13/2019"Helping media spokespeople"
Masterton District Council, New Zealand, 10/03/2019"Corporate Transformation Programme"
Danone, Spain, 09/16/2019"interested in method"
Unilever, Netherlands, 09/03/2019"project meeting"
KPMG, UK, 09/03/2019"Improve the message impact"
Ikea, Sweden, 09/02/2019"As a framework for developing key messages"
Revenue Authority, Barbados, 09/01/2019"Work communications"
Keurig Dr Pepper, USA, 08/17/2019"clear messages for campaigns and comms"
Cancer Society of New Zealand, New Zealand, 08/12/2019"To improve communications at my Ministry."
Ministry for Pacific Peoples, New Zealand, 08/11/2019"Key message regarding a health conference"
Ministry, Netherlands, 08/07/2019"Creating a new content strategy"
Juilliard, USA, 08/06/2019"Building internal communications"
Capital One, USA, 07/29/2019"for our international message about climate"
Ministry Foreign Affairs, Netherlands, 07/26/2019"Clarify messaging"
Havas, USA, 07/10/2019"Lead Communications on projects"
Starwood hotels, USA, 06/26/2019"Streamlining messages for initiatives"
Marriott, USA, 06/26/2019"for communications planning"
Office Depot, Netherlands, 06/13/2019"internal planning"
Princeton University, USA, 06/12/2019"Staff Briefings"
Sydney Water, Australia, 06/04/2019"Learning of Public Relation"
Michelin, China, 05/25/2019"Developing my comms skills"
Syngenta, Switzerland, 05/23/2019"For content marketing"
Cognizant, India, 05/21/2019"One message from a cooperation between local governments"
Local government, Netherlands, 05/21/2019"CREATE OWN"
FGD, Vatican City, 05/20/2019"Branding messaging"
OneAmerica, USA, 05/16/2019"Communications products for USAID project"
Environmental Incentives, USA, 05/13/2019"To gain clarity & consistency in public messaging."
Government, Singapore, 05/13/2019"Planning"
Coca-Cola, Japan, 05/13/2019"messaging"
The Posh Academy, USA, 05/12/2019"For cross functional projects"
Walmart, USA, 05/11/2019"storytelling session"
Shell, UK, 05/09/2019"internal communications"
SBC, UK, 05/09/2019"I am PR teacher"
UNITEC, Honduras, 05/09/2019"global campaign"
UNICEF, USA, 05/06/2019"UN in Syria and has a workshop in communication"
UN, Syria, 05/05/2019"Curious"
Nordea, Sweden, 05/02/2019"Company presentation"
QRES, Qatar, 05/02/2019"Help employees describe what our company does."
Petros PACE Finance, USA, 05/01/2019"personal development"
THC, United Arab Emirates, 05/01/2019"Lobbying"
Sciences PO, France, 04/27/2019"presentation"
Syngenta, Italy, 04/30/2019"FOR DRAFTING OF OFFICE COMMS PLAN"
OFFICE OF THE VICE PRESIDENT OF THE PHILIPPINES, Philippines, 04/30/2019"To create standardised messages"
Petronas, Malaysia, 04/29/2019"Building a narrative"
Reliance Foundation, India, 04/29/2019"international public relations"
Ansel & Möllers GmbH, Germany, 04/28/2019"Lobbying"
Sciences po, France, 04/27/2019"Startup working on organizing messaging"
Entrada ESL, USA, 04/26/2019"curious."
The Edwin Gould Foundation, USA, 04/24/2019"framework to analysis position competence"
Capgemini, China, 04/24/2019"key message for company marketing"
Avery Dennison, China, 04/23/2019"startup"
Booz Allen, USA, 04/21/2019"defining core organisational messages"
London Wildlife Trust, UK, 04/17/2019"talking points for my organization."
Coastal Community Foundation, USA, 04/16/2019"initiative for a consistent companywide message"
Trend Micro, Philippines, 04/12/2019"NGO advocacy and get out the vote work"
WeMove, Netherlands, 04/07/2019"Looking for new ideas to streamline the process"
Accenture, USA, 04/05/2019"integrated marketing communications plans"
Great-West Life, Canada, 04/04/2019"long-term agile planning program"
Oracle, USA, 04/02/2019"making a message for a project"
Dutch Railways, Netherlands, 04/01/2019"brand communication"
Audi, China, 03/29/2019"Marketing for a company"
Elpro GmbH, Germany, 03/29/2019"To see how I can improve with messaging"
Samsung, Poland, 03/27/2019"B2B Product Marketing"
simPRO, Australia, 03/26/2019"Supporting a communication campaign"
EVERiSE, Netherlands, 03/26/2019"honing our value proposition"
OnRobot, Denmark, 03/26/2019"useful in client work"
Edelman, UK, 03/21/2019"nonprofit strategic planning work"
Ellie Fund, USA, 03/18/2019"creating a narrative for a partnership"
University of Sheffield, UK, 03/15/2019"to help engage artists"
leeway foundation, USA, 03/12/2019"communication"
heineken, Netherlands, 03/14/2019"For company announcements"
Nestle, Ukraine, 03/12/2019"internal team session"
Takeda, Netherlands, 03/12/2019"Corporate narrative development"
The Open University, UK, 03/12/2019"Internal message"
Habitat for Humanity of the Mississippi Gulf Coast, USA, 03/12/2019"Developing key messages."
Community Care Alliance, USA, 03/11/2019"sales team presentation"
accenture, USA, 03/11/2019"potential for in house training"
Navigant, UK, 03/08/2019"employer branding"
radiall, USA, 03/05/2019"To stringline the pr work"
Garmin, Sweden, 03/05/2019"To craft the most relevant messages for key clients"
Blast Burson Cohn & Wolfe, Mauritius, 03/05/2019"Implement new communicationmessages"
Utrecht Municipality, Netherlands, 03/04/2019"Internal and External Communication framework"
Habitat for Humanity of the Mississippi Gulf Coast, USA, 03/01/2019"Communication course"
Netherlands Defence College, Netherlands, 02/26/2019"official"
Edelman, India, 02/26/2019"learning materials"
Honeywell, China, 02/25/2019"To create compelling visions and narratives"
Environment Agency, UK, 02/21/2019"business comms and strategy"
sky, UK, 02/20/2019"focused communiaction"
IKEA, Russia, 02/20/2019"Client messaging"
West End Strategy Team, USA, 02/19/2019"DEVELOP KEY MESSAGES"
Christ's Hospital, UK, 02/19/2019"craft better messages"
Interfaith Movement for Human Integrity, USA, 02/13/2019"Launching a new due diligence tool"
Global Child Forum, Sweden, 02/12/2019"internal education"
IBM, Switzerland, 02/12/2019"Develop strategy"
ANC, South Africa, 02/12/2019"to align global teams on value proposition"
Investis Digital, USA, 02/11/2019"to create certainty of key messages across a diverse organisation"
Wellington City Council, New Zealand, 02/09/2019"for a client's messaging"
blast, Mauritius, 02/04/2019"Team training"
Fontys, Netherlands, 02/01/2019"research"
Columbia University, USA, 01/29/2019"working towards the same ambitions"
department national government, Netherlands, 01/26/2019"to communicate business strategy"
Oracle, Ireland, 02/07/2019"To develop comms plan"
ECOLAB, Austria, 02/06/2019"Dealing with the media"
St Thomas Aquinas CMAT, UK, 02/06/2019"Internal Communication Planning"
Edelman, Brazil, 02/05/2019"Creating a new campaign message"
Children of the Dump, UK, 02/01/2019"Website home page"
Directions Unlimited, Australia, 02/01/2019"Combination of company vision, mission"
JP Packaging Technologies, Germany, 01/31/2019"Better structure messages"
Edelman, Belgium, 01/29/2019"Team Meetings"
Treasury, Australia, 01/30/2019"Project management"
DELL EMC, China, 01/26/2019"Blog Messaging"
SAP, United Arab Emirates, 01/24/2019"Communicating product vision across multiple teams"
Porsche AG, Germany, 01/22/2019"Problem solving"
tata motors, India, 01/19/2019"potential sharing with nonprofit partners"
Seattle Foundation, USA, 01/14/2019"Document"
UNHCR, France, 01/04/2019"To define the messaging for a communication campaign at my company"
Staples, Netherlands, 12/27/2018"Job knowledge"
Radisson Hotel, Indonesia, 12/22/2018"Market Planning for products marketing"
huawei, China, 12/21/2018"Template Toolkit"
Oracle, China, 12/19/2018"Communications"
Huawei, China, 12/16/2018"internal illustration"
Bayer, USA, 12/10/2018"For Communications Work"
Department of Agriculture, Republic of the Philippines, Philippines, 12/05/2018"Think how to become better in communication"
IBM, Germany, 12/03/2018"teaching"
Russian State Financial University, Russia, 11/12/2018"a presentation"
accenture, Ireland, 11/10/2018"story telling"
Purina, USA, 11/07/2018"research and study"
University Linz, Austria, 11/06/2018"learning"
KPMG, USA, 11/05/2018"marketing plan"
Microsoft, China, 10/31/2018"PR"
National Accident Helpline, UK, 10/30/2018"work"
Tetra Pak, Poland, 10/20/2018"Planning messages for PR campaigns"
Said Business School, University of Oxford, UK, 10/15/2018"Change Management"
IKEA, Belgium, 10/13/2018"meeting in European institutions"
PepsiCo, Denmark, 10/03/2018"Startup"
Universidad Francisco Gavidia, El Salvador, 10/01/2018"for organizational improvement"
department of education, Philippines, 09/28/2018"Exhibition theme development"
AGFA HealthCare, USA, 09/13/2018"products"
Philips Entertainment, UK, 09/12/2018"To create a communications campaign"
Foreign office, Ghana, 09/09/2018"Internal Messaging - check method"
Oracle, Netherlands, 09/03/2018"draft reports"
Department of Foreign Affairs, Philippines, 09/03/2018"brand"
johndeere, China, 08/22/2018"messaging"
PIMCO, USA, 08/02/2018"To create narrative"
Royal Academy, UK, 08/02/2018"Community work"
CDU, Germany, 08/01/2018"Building the core messaging for a change process"
IKEA, Belgium, 07/25/2018"Brainstorming message sets"
University of Leeds, UK, 07/24/2018"Non profit comms"
Nokia, USA, 07/19/2018"PR"
AIG, China, 07/18/2018"develop comms plan"
The China Navigation Company, Singapore, 07/17/2018"A new project"
KPMG US, USA, 07/16/2018"Pr"
Bosch, Germany, 06/28/2018"NGO Work, spreading human rights, democracy"
Friedrich Naumann Foundation for Freedom (FNF), Morocco, 06/26/2018"Training Strat Comms"
Government Institution, Kenya, 06/25/2018"Messaging"
Unisys, India, 06/24/2018"PR"
HUAWEI, Australia, 06/23/2018"To work with stakeholders"
Johnson & Johnson, Belgium, 06/22/2018"Facilitate stakeholder workshop on key messages"
University of British Columbia, Canada, 06/20/2018"preparation of media interviews"
Radisson Hotel Group, Belgium, 06/15/2018"Build the corporate messaging"
Shell Hong Kong Limited, Hong Kong, 06/13/2018"Crafting key and consistent messages"
Burson, China, 06/12/2018"Project Mgmt"
Atlassian, USA, 06/05/2018"Corporate Narrative"
Liberty Mutual, USA, 06/01/2018"Retooling messaging for B2B and B2E teams."
Rosetta Stone, USA, 05/29/2018
A Worldwide
Message House
Story
Andrew King
When Andrew King realized that his colleagues at a Tanzanian accelerator for social entrepreneurs did indeed have a sense of purpose and mission, but that this sense seemed different, in varying degrees, to each of them, he turned to something that looked like a page from a children’s drawing book. As a matter of fact, it literally was a page, with the drawing of a house on it...
Follow the worldwide Message House Story, from Tanzania, to London, to New Delhi, to Qatar.
