- Learn about the Message House Method of crafting powerful messages and getting teams to use them.
- Time-pressed? A single-page Microsoft Word template contains all the information you need.
- Download the free Message House eBook
- Gain access to Message House templates in different styles, like Microsoft Word and PowerPoint
Welcome to the Message House Method
Download the free toolset below.
What people say why they download the Message House Toolkit:
"PR Strategy development"
Gen tek, Ukraine, 01/12/2021"education"
Dallas College, USA, 01/13/2021"making a brand strategy plan"
BCW, China, 01/14/2021"message house use"
visa, UK, 01/15/2021"Create an internal framework"
Maxeon Solar Technologies, Singapore, 01/08/2021"forestry and fire management internal and external comms"
Forestry & Fire Management Victoria, Australia, 01/06/2021"Brand positioning"
Helix International Group, UK, 01/06/2021"staff message for covid response"
Bolton NHS Foundation Trust, UK, 01/05/2021"building a brand house"
Rank Media, Canada, 01/01/2021"To build a communication strategy"
Legato Health Technologies, India, 12/15/2020"marketing messaging"
Tata, India, 12/13/2020"for client messaging"
ICON creative agency, USA, 12/10/2020"Internal product message alignment"
Scotiabank, Canada, 12/10/2020"For my profession a strategic communications professional"
Ministry of Foreign Affairs, Philippines, 12/02/2020"Internal communication in the company"
IKEA, Japan, 11/10/2020"To develop communication message"
Edelman, China, 10/25/2020"Defining communication messages"
Nestlé, Switzerland, 10/19/2020"To develop key messaging for internal projects"
Accenture, Ireland, 10/07/2020"Internal positioning"
IKEA Germany, Germany, 10/02/2020"Creating messaging for environment initiative."
Ministry for the Environment, New Zealand, 09/28/2020"For my work"
Governmental, Belgium, 09/22/2020"I am hosting a workshop for a department determining their ambition."
Heineken, Netherlands, 09/21/2020"Just looking for any new methodology than what we already use"
Accenture, USA, 09/21/2020"Key messages for national campaigns"
Qatar Green Building Council, Qatar, 09/18/2020"planning message structure. addressing an issue"
The Treasury, New Zealand, 08/27/2020"visualize mission and vision of my department"
Ministry of Foreign Affairs, Netherlands, 08/24/2020"To create a message house in our PR strategy."
Suzuki, Germany, 07/29/2020"learn about modern marketing methodology"
Konica Minolta Business Solutions, Germany, 07/22/2020"Tech products"
Stripe, USA, 07/20/2020"create message house"
Roche, Switzerland, 07/20/2020"To prepare a comms strategy for a big project"
Ricoh, UK, 07/09/2020"Teach students and enhance own message house"
FleishmanHillard, Germany, 07/04/2020"Having a look to see what approach is about"
HSBC, UK, 07/03/2020"compelling message for our brands"
AstraZeneca, Japan, 07/02/2020"Learn more about"
State Goverment, Brazil, 06/24/2020"for my work as communications advisor"
Dutch Police, Netherlands, 06/23/2020"Creating messaging for a webinar"
The Nature Conservancy, USA, 06/15/2020"messaging for a non profit"
YMCA, USA, 06/11/2020"Heard about it on a webinar, interested to check it out"
Publicis Media, USA, 05/26/2020"\ major organisational change for the Central Bank"
Bank of Jamaica, Jamaica, 05/11/2020"For business"
EY, China, 05/08/2020"Media releases"
Ministry for Primary Industries, New Zealand, 04/23/2020"Supporting staff"
NHS England / NHS Improvement, UK, 04/23/2020"Clarity across sales teams"
ABB, UK, 04/20/2020"message house for the department"
IKEA, Sweden, 04/20/2020"research for University"
University Mostar, Bosnia and Herzegovina, 04/14/2020"develop message"
tencent, Hong Kong, 04/12/2020"communications strategy and plan for WWF Guianas"
WWF, Suriname, 04/11/2020"COVID-19 message hierarchy development"
City of Rochester, USA, 04/09/2020"Work"
NHS, UK, 04/06/2020"Professional use"
L'Oréal, China, 03/03/2020"Developing a key messages framework"
University of Cumbria, UK, 02/26/2020"Prep. announcement"
Edelman, Belgium, 03/31/2020"Aligning messages during pandemic"
Juilliard, USA, 03/29/2020"Working on a strategic communications plan"
North Sea Foundation, Netherlands, 03/27/2020"Build a strong awareness campaign message house"
Philips, Netherlands, 03/27/2020"Internal Comms"
AARP, USA, 03/26/2020"Deduct clear communication for anything"
KPMG, Germany, 03/25/2020"to build a message for the coronavirus pandemic"
Habitat For Humanity Brazil, Brazil, 03/20/2020"Corona"
Princess Máxima Center, Netherlands, 03/17/2020"Product Marketing"
Atlassian, India, 03/20/2020"For a campaign"
Korn Ferry, Singapore, 02/18/2020"Better structure on messaging"
Red Cross, Norway, 02/06/2020"For building a compelling piece of content"
Nokia, USA, 02/05/2020"Refining our employer storytelling"
Accenture, France, 01/22/2020"For Internal Comms"
Danone, Poland, 01/21/2020"Explore the usage for my grantees"
Ford Foundation, USA, 01/18/2020"work"
SAP, Germany, 01/16/2020"To Learn"
Unilever, UK, 01/13/2020"Program Development"
BASF, Germany, 01/12/2020"for corporate communications"
Schindler, Germany, 01/09/2020"marketing"
Intel, USA, 01/06/2020"I am a communications specialist"
The UN World Food Programme, Egypt, 12/29/2019"I work in marketing at the NHS"
NHS, UK, 12/11/2019"Messaging of internal transformation campaign"
Philips, Netherlands, 12/01/2019"formulate interconnection for overall theme and various subthemes"
government, Netherlands, 11/13/2019"To build messages about resilient infrastructure"
UNOPS, Bangladesh, 11/11/2019"Marketing Plan"
Huawei, China, 11/05/2019"develop contents for website, media publication and broadcast"
Nigeria Centre for Disease Control, Nigeria, 11/02/2019"I need to build a corporate message house"
Novo Nordisk, Switzerland, 11/01/2019"a briefing to a comms team"
Suffolk County Council, UK, 10/28/2019"To create a communications strategy"
EU, Belgium, 10/24/2019"ensure that the msg is clear & correct"
JR McKenzie Trust, New Zealand, 10/16/2019"Great messages to cascade through NGO"
Global Reporting Initiative, Netherlands, 10/16/2019"A project I am launching"
Dubai Star Food, United Arab Emirates, 10/15/2019"for other non-communications colleagues"
UNOPS, Nepal, 10/13/2019"Helping media spokespeople"
Masterton District Council, New Zealand, 10/03/2019"Corporate Transformation Programme"
Danone, Spain, 09/16/2019"interested in method"
Unilever, Netherlands, 09/03/2019"project meeting"
KPMG, UK, 09/03/2019"Improve the message impact"
Ikea, Sweden, 09/02/2019"As a framework for developing key messages"
Revenue Authority, Barbados, 09/01/2019"Work communications"
Keurig Dr Pepper, USA, 08/17/2019"clear messages for campaigns and comms"
Cancer Society of New Zealand, New Zealand, 08/12/2019"To improve communications at my Ministry."
Ministry for Pacific Peoples, New Zealand, 08/11/2019"Key message regarding a health conference"
Ministry, Netherlands, 08/07/2019"Creating a new content strategy"
Juilliard, USA, 08/06/2019"Building internal communications"
Capital One, USA, 07/29/2019"for our international message about climate"
Ministry Foreign Affairs, Netherlands, 07/26/2019"Clarify messaging"
Havas, USA, 07/10/2019"Lead Communications on projects"
Starwood hotels, USA, 06/26/2019"Streamlining messages for initiatives"
Marriott, USA, 06/26/2019"for communications planning"
Office Depot, Netherlands, 06/13/2019"internal planning"
Princeton University, USA, 06/12/2019"Staff Briefings"
Sydney Water, Australia, 06/04/2019"Learning of Public Relation"
Michelin, China, 05/25/2019"Developing my comms skills"
Syngenta, Switzerland, 05/23/2019"For content marketing"
Cognizant, India, 05/21/2019"One message from a cooperation between local governments"
Local government, Netherlands, 05/21/2019"CREATE OWN"
FGD, Vatican City, 05/20/2019"Branding messaging"
OneAmerica, USA, 05/16/2019"Communications products for USAID project"
Environmental Incentives, USA, 05/13/2019"To gain clarity & consistency in public messaging."
Government, Singapore, 05/13/2019"Planning"
Coca-Cola, Japan, 05/13/2019"messaging"
The Posh Academy, USA, 05/12/2019"For cross functional projects"
Walmart, USA, 05/11/2019"storytelling session"
Shell, UK, 05/09/2019"internal communications"
SBC, UK, 05/09/2019"I am PR teacher"
UNITEC, Honduras, 05/09/2019"global campaign"
UNICEF, USA, 05/06/2019"UN in Syria and has a workshop in communication"
UN, Syria, 05/05/2019"Curious"
Nordea, Sweden, 05/02/2019"Company presentation"
QRES, Qatar, 05/02/2019"Help employees describe what our company does."
Petros PACE Finance, USA, 05/01/2019"personal development"
THC, United Arab Emirates, 05/01/2019"Lobbying"
Sciences PO, France, 04/27/2019"presentation"
Syngenta, Italy, 04/30/2019"FOR DRAFTING OF OFFICE COMMS PLAN"
OFFICE OF THE VICE PRESIDENT OF THE PHILIPPINES, Philippines, 04/30/2019"To create standardised messages"
Petronas, Malaysia, 04/29/2019"Building a narrative"
Reliance Foundation, India, 04/29/2019"international public relations"
Ansel & Möllers GmbH, Germany, 04/28/2019"Lobbying"
Sciences po, France, 04/27/2019"Startup working on organizing messaging"
Entrada ESL, USA, 04/26/2019"curious."
The Edwin Gould Foundation, USA, 04/24/2019"framework to analysis position competence"
Capgemini, China, 04/24/2019"key message for company marketing"
Avery Dennison, China, 04/23/2019"startup"
Booz Allen, USA, 04/21/2019"defining core organisational messages"
London Wildlife Trust, UK, 04/17/2019"talking points for my organization."
Coastal Community Foundation, USA, 04/16/2019"initiative for a consistent companywide message"
Trend Micro, Philippines, 04/12/2019"NGO advocacy and get out the vote work"
WeMove, Netherlands, 04/07/2019"Looking for new ideas to streamline the process"
Accenture, USA, 04/05/2019"integrated marketing communications plans"
Great-West Life, Canada, 04/04/2019"long-term agile planning program"
Oracle, USA, 04/02/2019"making a message for a project"
Dutch Railways, Netherlands, 04/01/2019"brand communication"
Audi, China, 03/29/2019"Marketing for a company"
Elpro GmbH, Germany, 03/29/2019"To see how I can improve with messaging"
Samsung, Poland, 03/27/2019"B2B Product Marketing"
simPRO, Australia, 03/26/2019"Supporting a communication campaign"
EVERiSE, Netherlands, 03/26/2019"honing our value proposition"
OnRobot, Denmark, 03/26/2019"useful in client work"
Edelman, UK, 03/21/2019"nonprofit strategic planning work"
Ellie Fund, USA, 03/18/2019"creating a narrative for a partnership"
University of Sheffield, UK, 03/15/2019"to help engage artists"
leeway foundation, USA, 03/12/2019"communication"
heineken, Netherlands, 03/14/2019"For company announcements"
Nestle, Ukraine, 03/12/2019"internal team session"
Takeda, Netherlands, 03/12/2019"Corporate narrative development"
The Open University, UK, 03/12/2019"Internal message"
Habitat for Humanity of the Mississippi Gulf Coast, USA, 03/12/2019"Developing key messages."
Community Care Alliance, USA, 03/11/2019"sales team presentation"
accenture, USA, 03/11/2019"potential for in house training"
Navigant, UK, 03/08/2019"employer branding"
radiall, USA, 03/05/2019"To stringline the pr work"
Garmin, Sweden, 03/05/2019"To craft the most relevant messages for key clients"
Blast Burson Cohn & Wolfe, Mauritius, 03/05/2019"Implement new communicationmessages"
Utrecht Municipality, Netherlands, 03/04/2019"Internal and External Communication framework"
Habitat for Humanity of the Mississippi Gulf Coast, USA, 03/01/2019"Communication course"
Netherlands Defence College, Netherlands, 02/26/2019"official"
Edelman, India, 02/26/2019"learning materials"
Honeywell, China, 02/25/2019"To create compelling visions and narratives"
Environment Agency, UK, 02/21/2019"business comms and strategy"
sky, UK, 02/20/2019"focused communiaction"
IKEA, Russia, 02/20/2019"Client messaging"
West End Strategy Team, USA, 02/19/2019"DEVELOP KEY MESSAGES"
Christ's Hospital, UK, 02/19/2019"craft better messages"
Interfaith Movement for Human Integrity, USA, 02/13/2019"Launching a new due diligence tool"
Global Child Forum, Sweden, 02/12/2019"internal education"
IBM, Switzerland, 02/12/2019"Develop strategy"
ANC, South Africa, 02/12/2019"to align global teams on value proposition"
Investis Digital, USA, 02/11/2019"to create certainty of key messages across a diverse organisation"
Wellington City Council, New Zealand, 02/09/2019"for a client's messaging"
blast, Mauritius, 02/04/2019"Team training"
Fontys, Netherlands, 02/01/2019"research"
Columbia University, USA, 01/29/2019"working towards the same ambitions"
department national government, Netherlands, 01/26/2019"to communicate business strategy"
Oracle, Ireland, 02/07/2019"To develop comms plan"
ECOLAB, Austria, 02/06/2019"Dealing with the media"
St Thomas Aquinas CMAT, UK, 02/06/2019"Internal Communication Planning"
Edelman, Brazil, 02/05/2019"Creating a new campaign message"
Children of the Dump, UK, 02/01/2019"Website home page"
Directions Unlimited, Australia, 02/01/2019"Combination of company vision, mission"
JP Packaging Technologies, Germany, 01/31/2019"Better structure messages"
Edelman, Belgium, 01/29/2019"Team Meetings"
Treasury, Australia, 01/30/2019"Project management"
DELL EMC, China, 01/26/2019"Blog Messaging"
SAP, United Arab Emirates, 01/24/2019"Communicating product vision across multiple teams"
Porsche AG, Germany, 01/22/2019"Problem solving"
tata motors, India, 01/19/2019"potential sharing with nonprofit partners"
Seattle Foundation, USA, 01/14/2019
Andrew King
When Andrew King realized that his colleagues at a Tanzanian accelerator for social entrepreneurs did indeed have a sense of purpose and mission, but that this sense seemed different, in varying degrees, to each of them, he turned to something that looked like a page from a children’s drawing book. As a matter of fact, it literally was a page, with the drawing of a house on it…
Follow the worldwide Message House Story, from Tanzania, to London, to New Delhi, to Qatar.
