MESSAGE HOUSE GENERATOR
Create your Message House in eight simple interactive steps.
Simply fill out the text boxes below. When done, click the “Save as Word” button on the bottom to download your Message House in Microsoft Word format.
STEP 1
Example: “Sales pitch Message House”
STEP 2
Example: “Handy Homeowners”
STEP 3
Commit to being clear and brief
The Message House Generator automatically analyzes your text for clarity. Green means very clear, orange means less clear, red means unclear. Try to keep your message to less than 130 characters. And try to stay in the green!
STEP 4
Your message should cause goose bumps and point to something bigger than your day-to-day product. For example, “We help save the world from climate change.” Here is a TED talk on creating inspirational messages.
STEP 5
What’s the immediate benefit or value of your organization’s product? For example: “Our solar panels are half the price and produce the same energy savings.”
STEP 6
Head off likely skepticism with a positive message. For example, if your experience is that people worry about the difficulty of installing solar panels: “Installing a panel only takes 30 minutes. All you need is a screwdriver.”
STEP 7
What do you want people to do? For example: “Go to SuperDuperSolarPanels.com to learn more.”
STEP 8
Click “Save as Word” to download your Message House in Microsoft Word format.