The Message House Word Template now includes a field to indicate target audiences.
There’s a new Message House Word Template, sporting one change:
A field on top of the page now indicates the “intended audience(s)” you’re trying to reach.
Why this change?
When you create key messages, you should always begin with one question: Whom do I want to reach? (The second question is: What do I want them to do?) The reason: You may have different desired actions and different messages for different audiences.
The revised Message House Word Template helps guide teams to consider the target audience when building and using Message Houses.
Here’s something I’d appreciate getting feedback on: I briefly considered moving the action message from the bottom of the template to the top. Why? One does indeed want to begin with thinking about the desired action when building a Message House. However: I decided to leave it at the bottom since when using the Message House, one would rarely convey the action message first; having it in first position may suggest to use it first. Normally, you will convey the action message after you’ve prepared the ground with your “Big Picture”, “Utility” and possibly your “Critics” messages.
If you have questions or thoughts, please share them with the comment box below.
About the Message House template:
Because it’s so intuitive and easy to use, the free Message House Word template is your most important tool for creating Message Houses, and for creating the transformational Message House habit in your organization.
You can download the new template here.