REPLACE WITH TITLE

Target audience(s): Replace this with audience(s)

Big picture:
The following message conveys why your project matters in the larger scheme of things.
Replace this text with the Big Picture Message.
Utility:
The following message conveys the immediate usefulness of the project.
Replace this text with the Utility Message.
Critics:
The following message preempts negative or erroneous perceptions, such as
[give applicable examples here].
Replace this text with the Critics Message.
Action:
The following message tells the audience what to do.
Replace this text with the Action Message.